Oakley, a brand well known for producing sports equipment

Oakleys sale, a brand well known for producing sports equipment, especially their first-class sunglasses and goggles. Values over $2 billion and currently holding more than 600 patents. It’s hard to imagine that this such international company was found in a little garage with a pitiful initial investment of $300.

Jim Jannard, a son of a pharmacist and seemed becoming a pharmacist as his father. The life was arranged by family, attending the pharmacy school doesn’t satisfied Jim so he quitted. Traveling around the southwestern U.S. by a motorcycle, Jim Jannard sensed a significance of free and real. Then he started to have a mind of founding a business, so lets begin with his expert area, motorcycle.

In 1975, Jim Jannard began his business.

Within initially investment of 300 dollars and a little garage, an one-man business started quietly and no one expected this small business will become an industrial giant.

At the very first, Jannard sold his own product in the back of his car outside the motocross events. In the name of Jannard’s dog, the Oakley borned and gradually known by more and more people. Main product ‘The Oakley Grip’ was welcomed by people because of its special material and hand shape fitting design.

Obtainning a good result encouraged Jannard, he began to invest more new product. After that, he has produced grips, elbow guards, chin guards, goggles, and number plates for BMX and motocross communities.

‘O-Frame’ 

Life goes on, Jannard’ business became better and better. 5 years later by he started the business, Jannard give out a new product as a formation and milestone of Oakley. ‘O-Frame’ as a pair of goggles was released in 1980, made the brand received recognition by public.

‘O-Frame’ has a scratch-free lens that provide a wide-open views of the road condition. The Iridium lens coating can reduce the affect of glare and tuned light transmission. A elastic strap with big ‘O’ logo is adjustable, gives out a comfortable and fit experience. Today, the ‘O-Frame’ is the ace product in Oakley, its revolutionary design makes the Oakley famous and popular. Oakley is now a international company and has a world-wide business work.

Nowadays, the Oakley persist the spirit of innovation and creating, that brings it more than 600 patents and reputation. Jannard still not satisfied about the goggles, he want more innovation and creation. So he sold Oakley when Luxottica showed their will of buying Oakley in the end of 2007 and focus on his new business of producing cinema cameras.

Although Jim Jannard is not the boss of Oakley any more, his spirit of persist and not satisfied are still keeping in the culture of Oakley company. Wearing fake Oakleys is not simply a status or profession, is a agreement of its ‘Keep It Real’ spirit and culture.

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