Let’s turn our gaze downstream, that is to say, the distribution of the cheap Oakley sunglasses. One way to play is to offer a wide range of frames in store. Let’s start with the idea that consumers do not know in advance which fake Oakley sunglasses are right for them, nor how much, and that each of them has different tastes and preferences.
The interest of the optician is to offer the widest variety of models because it multiplies the chance to make a sale when a potential buyer pushes the door of his shop. On the other hand, exhibition space and storage of knockoff Oakleys are expensive. If the optician is in a monopoly in his city, he stops expanding his offer of variants as the cost of an additional model in the shop exceeds the expected additional income it brings.
But how does the optician adjust his range if a competitor installs next? Three effects combine.
First, he loses some of his potential clientele. He will have to reduce his offer of variety because of this fall. Why ? Because a customer who enters less decreases the probability of selling each variant in stock and therefore the expectation of marginal income while the marginal cost of space and storage, meanwhile, has not declined.
Secondly, entering customers have become more difficult because they have only a few steps to go to see if the competitor next door has models that better meet their expectations. The optician in place then has interest in increasing the number of variants.
Third, concentrating two stores, the area becomes more attractive to consumers. This agglomeration effect is exerted to the detriment of distant shops more dispersed. When there are opticians all along the same avenue, consumers can indeed expect an aggregate offer of wider variants and lower prices. This potential customer increase drives each store in the area to store more variants.
The resultant of these effects depends on local situations. In about 40 mid-sized cities in the US Midwest, for example, it has been established that the number of models offered in optical shops increases as competition increases to three rivals in the neighborhood, and then decreases beyond that number. .
The sale of cheap Oakleys sale is regulated in many countries. In the United States the situation differs from state to state. This heterogeneity offers the possibility of realizing kinds of natural experience that make it possible to estimate the effects of different laws and regulations.
As the growth of eye difficulties and disorders, mainly driven by the aging of the population, is less than that of optical stores, space competition between opticians has increased. The shops are closer to each other and their level of sales has become ridiculous: three pairs of foakley sunglasses sold on average per working day and per shop! This productivity is amazing! For once, allow your columnist to make a clear judgment of value: the human and financial resources thus mobilized in the distribution of Oakley knockoff would be so much better spent in other economic activities related to health.
The infernal race is now being stopped. Private and public initiatives have multiplied. Mutuals and insurers have created approved networks. They offer rates from 15 to 40% cheaper. Web entrepreneurs have sought to develop the distribution of prescription high quality fake Oakleys online at unbeatable prices while hard opticians have embarked on the low-cost model.
On the side of public action, the legislator sought to open the market to e-commerce, the competition authority follows the sector closely, and since 2005 a decree caps the reimbursement of additional and the limit to once all both years. The effects of these initiatives, however, seem still modest without knowing if they are too shy or because it takes time for them to operate. It will be clearer in a few years since the Ministry of Health has just set up an observatory on the price of fake Oakleys.
You have probably read this chronicle on a screen. Know that optical companies are now competing to protect you from the blue-violet light that it diffuses. If you’re cool-techno-Californian trendy get yourself online, or in store, Gunnar amber glass (especially do not say yellow!). They will become very fashionable. If, on the other hand, the marketing, the brands and the advertising glasses annoy you, you can always opt for contact lenses or corrective surgery.